Sonos Social Media
Social media is where Sonos can speak directly to people: owners, fans, audiophiles, and the simply curious. Throughout my time at Sonos, I helped guide the design and art direction of our social identity as our strategy matured. Platforms shifted, trends evolved, but the intention remained steady: show up natively, show up with purpose, and show up as Sonos.
I directed the visual approach across platforms, considering cultural moments, audience behaviors, and the nuances of each channel. Our work ultimately divided into two expressions, short-form and long-form, but each platform had its own personality:
Experts on Youtube
Editorial on Instagram
Bold on TikTok
Real talk on Reddit
Celebratory on LinkedIn
Our mission was simple: build a community through authentic, culturally aware storytelling—and reinforce Sonos as a leader in sound innovation.
Role:
Art Director
Design Director
Photographer
Global
2021-2025
Sonos’ Instagram found its strongest voice through an editorial lens. Collaborating with foley artists, sound designers, musicians, and athletes, we told stories about sound as a unifying force. Below is a selection of work I led and helped shape.
Sonos x Liverpool Football Club
Sound of Sport
Sound of Sport: The Pitch
A three-part anthology exploring ‘the sound of sport’ at Liverpool Football Club: the pitch, the control room, and the pub.
“To be able to transfer the atmosphere on match day into the living room is something brilliant”
Sound of Sport: The Control Room
“I’m chasing the ball around the pitch, fading up these different faders to get as close to the on-screen action as you can.”
Sound of Sport: The Pub
“The sounds adds to the experience. If you haven’t got sound you’ve got nothing.”
Music and Makers series
Music and Makers is a series exploring how music inspires and shapes the creative process of emerging artists.
Sonos team: Sarah Rossbach, Emily Sills, Caitlin Scott, Jamie Tallerico
DoP: Dillon Buss
Concepted and photographed by me
Sarah Klapp Ceramics
“I’ll use certain songs and bands to create a new design or idea.”
Glōam Candles
“If Glōam had a sound, it would be jazz on a rainy night. It’s intimate, grounding, and evokes deep emotions.”
Kin Bakery
“Music is the cornerstone of everything that we do. It helps during those days when we don’t feel like baking, and we’re not feeling creative. It has the ability to unlock the energy that we desperately need to do what we do at our best.”
Short form product stoke
Youtube
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View on youtube
How to Replace the Battery on Sonos Move
How to set up Arc
How to set up Beam
How to use Bluetooth on Sonos
Getting started with Era 100
How to stream hi-res music on Sonos
How to listen to vinyl on Sonos
Getting started with Era 300
How to reset your portable Sonos speaker
How to use Sonos Voice Control
Updated controls on Era 300 and 100
How to use Bluetooth on stereo paired Sonos speakers
Hot to stereo pair your speakers
How to tune with Trueplay
How to turn off voice control on Sonos
How to set up Move 2
How to set up Sonos Ray
How to use Sonos TV features -
View on youtube
Making of Move 2
Making of Era 100 + Era 300
Making of Sonos Ace -
View on youtube
Double the impact with dual subwoofers
How music is mixed for spatial audio
Listening on WiFi vs Bluetooth
Inside the Sonos acoustics lab
Dolby Atmos on Sonos, explained -
View on youtube
Guide to Amp
Guide to Arc
Guide to Beam
Guide to Era 100
Guide to Era 300
Guide to Five
Guide to home theater
Guide to Port
Guide to Ray
Guide to Sub and Sub Mini
Guide to system
Guide to Move 2
Guide to Roam 2
Guide to portable listening
Guide to Sonos Ace -
View on youtube
Placement tips for Era 300
Placement tips for Era 100
Move vs Move 2
5 ways to control your system
Era 100 vs One
Create a Dolby Atmos home theater with Sonos
Sonos Amp vs Sonos Port
Sonos Era 300 vs Sonos Five
The best Sonos speakers for gaming
The best bass for your space
Over the course of my time with the Sonos editorial team, we strategized and built out several Youtube content pillars to address our consumer’s curiosities: How-tos | Making of | Sound Explained | Product Guides | System Tips. In my role, my team and I produced over 75 videos for Sonos youtube and .com. Below summaries of category; more can be found on our youtube channel.