Sonos Social Media

Social media is where Sonos can speak directly to people: owners, fans, audiophiles, and the simply curious. Throughout my time at Sonos, I helped guide the design and art direction of our social identity as our strategy matured. Platforms shifted, trends evolved, but the intention remained steady: show up natively, show up with purpose, and show up as Sonos.

I directed the visual approach across platforms, considering cultural moments, audience behaviors, and the nuances of each channel. Our work ultimately divided into two expressions, short-form and long-form, but each platform had its own personality:

Experts on Youtube
Editorial on Instagram
Bold on TikTok
Real talk on Reddit
Celebratory on LinkedIn

Our mission was simple: build a community through authentic, culturally aware storytelling—and reinforce Sonos as a leader in sound innovation.

Creative partners: Dillon Buss, Ways and Means, Reunion Originals, Charlotte Brace, Hypetype

Role:
Art Director
Design Director

Global
2021-2025

Experts on
Youtube

Over the course of my time with the Sonos editorial team, we strategized and built out several Youtube content pillars to address our consumer’s curiosities: How-tos | Making of | Sound Explained | Product Guides | System Tips. In my role, my team and I produced over 75 videos for Sonos youtube and .com. Below are examples of each category, more can be found on our youtube channel.

Editorial on Instagram

Our instagram has changed over the course of my time, but our most successful iteration was with an editorial approach. Through collaborations with foley artists, sound designers, artists, and athletes, we shared the power of Sonos and celebrated unity through sound.