Sonos Radio
Role:
Design Director
Designer
Global
2025
Sonos Radio brings the Sonos brand into a dynamic ecosystem of music discovery: curated stations, artist-led programming, exclusive interviews, and global radio. As Design Director, I defined and evolved the visual language behind Sonos Radio’s ongoing content, leading cover design, providing creative direction, and mentoring junior designers. I oversaw advertising and campaign assets end-to-end, ensuring the system could flex across hundreds of executions while remaining distinctly, recognizably Sonos.
Design System
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Grid
Our Radio covers template consists of a 1000 pixel square with 6x6 modular grid with a margin.
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Formula
A stick, yet simple formula to maintain systemness and design cohesion.
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Typography
Aktiv Grotesk works hard for the brand, and its simple confidence shouldn’t be eclipsed by additional typefaces.
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Duotone Color
We treat our images in duotone combinations, using interesting crops of stock photography that evokes the station theme.
All stations available on the Sonos App
Monthly Faceouts
In addition to curated brand stations, Sonos Radio refreshes seven monthly faceouts stations featuring artists: Hit List, La Movida, Alt Wave, Rap Game, New Dance, and R&B Rising. These stations follow the cover structure while highlighting artist’s portraits.
Sonos Radio Advertising
As part of extending the Sonos Radio visual identity, I also design data-driven advertising campaigns that help brands understand the value of the Sonos listening audience. These pieces translate complex listening insights into clear, compelling creative—showing how Sonos Radio’s engaged, high-quality listeners can amplify a brand’s message. My work spans visual systems, storytelling, and asset design for placements across LinkedIn and digital channels, ensuring the Sonos Radio brand shows up with clarity, credibility, and craft.
