Sonos Holiday 2025

Sound Makes It Home was shaped around a simple, human truth: during the holidays, we don’t just return to a place, we return to each other. The creative direction centered on that emotional pull, designing a world where sound becomes the connective tissue between rooms, generations, and quiet moments of reconnection. A warm, cinematic palette and grounded, textural environments set the tone for a story that feels lived-in rather than staged. Dorondo’s “Didn’t I” anchored the narrative with a soulful rhythm that carried seamlessly across film, photography, and digital placements.

The campaign’s visual and narrative language was developed with an eye toward continuity, ensuring every touchpoint, from the hero film to global OOH and social, felt like part of the same emotional universe. The work moved through the funnel with purpose: intimate storytelling at the top, clear product expression as audiences moved closer to consideration. Craft, pacing, and atmosphere remained consistent throughout, creating a brand world that felt both elevated and deeply familiar.

Creative and production partners were aligned around this intent from the earliest treatments through final delivery, with direction focused on shaping performances, environments, and movement to tell a story where Sonos is present without ever needing to be literal. The result is a campaign that doesn’t decorate the holiday season, it lives within it, capturing the feeling of home through sound, memory, and connection.

Creative Partners
Ways & Means: Felipe Lima, Nicole McCammon, Lana Kim, Jett Steiger, Brandon Robinson, Drew Bienemann, Chantal Anderson, Barret Hacia, Grant Keiner, Jerald Schoenroth, Dave Petry, Tanus Lewis