Sonos Holiday 2025

Santa Barbara
Los Angeles
Vancouver
2025

Role:
Creative Direction

Sound Makes It Home was built on a simple truth: during the holidays, we don’t just return to a place, we return to each other. The creative centered on sound as the connective tissue between rooms, generations, and quiet moments of reconnection. A warm, cinematic palette and lived-in environments grounded the story, while Dorondo’s “Didn’t I” provided a soulful rhythm that carried across film, photography, and digital.

The campaign maintained a cohesive emotional language across every touchpoint, from hero film to global OOH and social, moving audiences from intimate storytelling to clear product expression. Crafted to feel elevated yet familiar, Sonos is present without being literal, resulting in a holiday campaign that doesn’t decorate the season—it lives within it.

Creative Partners
Ways & Means: Felipe Lima, Nicole McCammon, Lana Kim, Jett Steiger, Brandon Robinson, Drew Bienemann, Chantal Anderson, Barret Hacia, Grant Keiner, Jerald Schoenroth, Dave Petry, Tanus Lewis

Creative Direction

  • Color Palette

    Defining the campaign’s color palette. Using the ‘swimlane’ approach defined by our brand guidelines with colors inspired by the holiday season allows a dynamic implementation.

  • Pattern

    Creative direction for the campaign’s pattern. Inspired by sound (think spinning vinyl) and the season (think ornaments), used to support our colorful library of photography and motion, yet bold enough to showcase our renders.

  • Typography

    Using Aktiv Grotesk across the brand and campaign.

  • Lifestyle Photography

    Established art direction and creative vision for the shoot, guiding on-set execution to bring the story to life. Made to feel like you’re part of the party. Photography by Chantal Anderson.

  • Motion

    Developed the vision for motion and art directed on-set execution to bring the story and aesthetic to life.

  • Product Renders

    Overseeing the visual creation of product renders to support all levels of the funnel.

Out of Home

Digital Ads + CRM

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