Sonos Product Campaigns
Santa Barbara
Los Angeles
Portland
Roles:
Designer
Art Direction
Creative for Sonos’ flagship product launches. From early concept development through on-set art direction and final asset delivery, I help oversee visual strategy, cross-functional teams, and ensured cohesive brand expression across campaign photography, motion, and channel-specific design systems.
Production partners: Afterall, Ways & Means, Hypetype, Dillon Buss
Arc Ultra
Role: As an art director, I helped shape the evergreen visual system for Arc Ultra—directing photography and video that extend the product story beyond launch. My work ensured visual consistency across Sonos.com, homepage features, social, digital advertising, and CRM, creating a long-tail foundation that keeps the product recognizable, premium, and culturally aligned long after release.
Evergreen photography
CRM, Retail, Paid Media, Social
Sonos Ace Headphones
Role: As art and design director, I supported the ongoing evolution of the product’s visual language across photography, video, and digital extensions. For the launch-anniversary refresh, I helped reintroduce the headphones with a fresh color palette and updated design direction, shaping evergreen visuals that lived across Sonos.com, social, CRM, and paid channels. My role focused on maintaining visual cohesion, refining storytelling, and ensuring the refreshed identity felt both elevated and true to the product’s core design.
Evergreen photography
CRM, Retail, Paid Media, Social
Move 2
Role: I helped define and maintain the evergreen visual language for Sonos Move 2. I guided photography direction that emphasized the product’s durability, portability, and indoor–outdoor versatility. The resulting imagery supported the full ecosystem of marketing touchpoints, from sonos.com to social, CRM, and digital advertising, ensuring the Move 2 showed up consistently, confidently, and true to its real-world use.
Evergreen photography
CRM, Retail, Paid Media, Social
