Nectura
Nectura is a hemp-powered skincare brand rooted in Santa Barbara, blending high-quality extractions with potent botanicals to create naturally effective, sustainable skin solutions. As Design Director, I led the development of the brand’s visual identity, from foundational branding and packaging to art direction, photography, and graphic design, ensuring every touchpoint reflected its commitment to purity, craftsmanship, and environmentally conscious practices. This work included establishing a cohesive design language and guiding the creative execution across all brand materials.
Role:
Design Director
Art Director
California
2021-2024
Design Direction
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Wordmark
The Nectura logo is rooted in a sense of softness and organic ease. Its circular letterforms draw directly from the brand’s emphasis on roundness, echoing the gentle, restorative qualities of the products themselves. The curves are intentional: warm, inviting shapes that convey balance, comfort, and a naturally soothing energy.
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Mark
The Nectura “n” functions as a powerful, standalone brand mark—instantly recognizable and uniquely ownable. Its soft, rounded form carries the full spirit of the wordmark, making it an ideal icon when space is limited. Whether used on packaging, social profiles, or small-format touchpoints, the “n” maintains Nectura’s identity with clarity, warmth, and visual confidence.
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Color
“Wool” and “Oats” are Nectura brand colors and further emphasize the warm, inclusive nature of the brand.
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Typography
Bilo serves as Nectura’s primary typeface: modern, approachable, and inherently friendly. Its clean forms balance the bold serif energy of the wordmark, creating a harmonious typographic system that feels both contemporary and warm. Whether in packaging, digital touchpoints, or storytelling, Bilo reinforces the brand’s softness and accessibility while keeping the overall identity fresh and refined.
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Packaging
Nectura’s packaging is designed with restraint and purpose: minimal, thoughtful, and mindful of its environmental impact. The hierarchy leads with the brand, allowing the identity to shine while product details follow with clarity and simplicity. Every choice, from materials to layout, reflects a commitment to less waste, less noise, and a more meaningful, beautifully understated presence on the shelf.
