Rabbit

Rabbit's Low Light collection is built around a 360° reflective print that comes alive under light. As contracted Art Director, I wanted the set to be more than just a background, but a dialogue with the collection material. I developed the campaign treatment around that idea, then oversaw a set build using surfaces that catch and bounce light the same way the garments do, turning the environment into part of the reflective story. On set, I directed the shoot to capture that interplay in every frame, and carried the same eye through post-production art direction to keep the final imagery cohesive and true to the concept.

Steve Hoskins — Photography
Brandy Snow — HMU
Erin Stewart — Styling
Heather Borden — Rabbit
Isabel Zhou — Rabbit
Nyenuchi + Evan — Talent